Biddle Air Systems has transformed its corporate identity with a modern design that reflects the brand’s expertise in the heating, ventilation and air conditioning (HVAC) industry.

Carole Keane, Carver Group Marketing Director, said: “The Biddle name is recognised and respected worldwide as a leading specialist in high-performance climate products and solutions.

“We are approaching the 90th anniversary of the company, and we felt it was important that we showcase the brand in a way that genuinely reflects our ambitions and underscores our vision for the future.”

Founded in 1929, Biddle is a division of the Black Country-based Carver Group, which delivers new product development and manufacturing, creating innovative HVAC solutions for a wide range of market sectors including retail, industry and the public sector.

Carole added: “The Carver Group has embarked on ambitious plans that will see the company double in size over the next five years.

“To drive this growth and realise the full potential of the Biddle brand we have created a fresh, modern identity to work as a catalyst for change. It drives a new direction for the organisation and differentiates us from competitors.

“The new design is inspired by the science of air circulation, delivering a clear and uncluttered message that we put climate solutions at the heart of our brand. We are very proud of the new look and excited about rolling out the design across our worldwide communications.”

Biddle operates from a manufacturing base in Nuneaton, and in the Netherlands and sales offices in France, Germany and Canada.

Within the building services industry, the Biddle name is recognised and respected as a leading specialist in the supply of ‘engineered to last’ heating, ventilation, air heater and air curtain products and solutions. The company boasts an expert team of product design engineers, as well as nationwide customer and technical support.